Welcome to FailChats, based on the groundbreaking FailCon: the first conference ever to focus on the ins and outs of business failure, and how to prepare.

Even the simplest of companies can be bombarded with metrics: Cost-Per-User, Clickthrough Rates, Page Views, A/B Test Results, Time on Site, User Tracking, Referral Sites, and so much more.  There are too many start-ups that either ignore these metrics entirely, are unsure how to interpret them, or delve into them too deeply and lose precious resources in the process.  So we've compiled a panel of experts, including Hiten Shah of KISSmetrics, SPEAKER, SPEAKER, and SPEAKER, to discuss which metrics are most important for a startup to measure.  We'll also explore what tools to use, when to build your own, and how best to apply the data you gather successfully. 

Each FailChat attracts an intimate and targeted group of early-stage founders and entrepreneurs to discuss the common mistakes and missteps that startups and small businesses take.  Beer, wine, non-alcoholic beverages, and appetizers are provided throughout the seminar.